About Me

Hello! 👋 I'm Hernando Saieh. I currently work as a mid-level product designer at Koombea.

As per my multipotentialite nature, I majored in Communication and began working as a filmmaker, where I learned about the art of captivating and telling stories through images.

On this storytelling journey, I began to become quite interested in those who consumed stories: how they thought, what determined their tastes. Yearning to understand more about the audience and how to help them naturally led me to learn about and fall in love with user-centered (UX) design.

Today, my purpose is to use design, storytelling and any creative means in order to serve others.

I also like creating music with my guitar, the original storyteller’s instrument, and writing short articles in my free time. You can find me on Youtube, Spotify, on my podcast and on my blog.