Going for a minimalistic approach.

The UI was designed with the values of fairness, transparency and positivity in mind. It had to transmit the right balance between the sobriety of a legal procedure and the fun nature of a romantic relationship.

Challenges

• The UI had to be iterated on several times, including a font change and the simplification of some flows. The registration flow, for example, was originally much longer, but user testing made us realize it had to be much more swift to attract more potential customers.




• The original vision for the product had to be significantly trimmed when budget became a concern. Together with the development team, we were able to bring it down to the most essential elements.